1. Do I really NEED a Website?

Well, that depends on how you want to work your business. Yes, some businesses obviously can exist without a web presence, but they often have to work a little bit harder for fewer customers. A website is like having a 24 hour salesperson in over 2 billion homes around the world. By being online, you are providing your potential customers with the level of knowledge and access they expect in today's marketplace. The question you should ask yourself is not "Can I afford to get a website?" but "Can I afford NOT to get one?" It all depends on if you're ready to work harder or smarter?

 

2. What will my Website DO for my Business?

When deciding how to set up your site, this is the $65 million question! Why do you want a site? What do you want it to DO for your business? When asking yourself these valuable questions, you will probably answer with the most apparent answer: "I want my site to make me more MONEY!!!" But it is important to really understand HOW you want it to do that.

 

Another good question then to ask yourself is, "At what point in the 'courting' process will my potential customers be visiting my site?" Take for example.....

 

-Are you hoping that they discover your business online first, maybe after only searching for some key phrases? Then you'll need to design a site for people who have never heard of you and your company.

 

-Are you thinking that they will hear about your business through other sources, like ads or friends? Well then you may have to focus on a site which demonstrates your credibility and success rates.

 

-Or are you wanting already current customers to visit your site simply to purchase goods? Then you want to devote your resources towards creating a straightforward & accessible shopping cart.

 

As you can see, a website provides a number of different services, and the smart business owner is the one who has the clarity of purpose before they start the process of design. Really think about it. Make sure your website truly serves your company and your customers.

 

3. How do I START the process of creating my Website?

First of all, be sure to contact ZenBiz and schedule an appointment. Due to an increase in demand, we often take a 3-5 business days before we can see you.

 

Once you have set a date to meet us, you can start brainstorming about your site. Now this is the FUN part! You can be as creative as you want to be!! Start thinking about how you want your site to look, feel, work and make people think about your company. Visualize the pictures, colors and layout of the pages. Start jotting down rough text for your pages and compiling images of your staff, building and completed projects. The more you have put together, the faster the process of creation! So do your homework early and your site will be even closer to fruition!!

 

4. What is the most COMMON layout of a Website?

The most common layout of a Website is typically a "Home Page" introducing your Business and grabbing your cusomer's attention. An "About Us Page" which talks about your Mission Statement, Vision, Background, Staff, etc. Then there is a "Products, Services or Portfolio Page." This is where you would talk about what your company is offering the customer, whether it be goods or services. Typically there is also a "Contact Us Page" where your contact information and physical address are posted.

 

Beyond the basics, every site is different because every business is different. When it comes to designing custom websites, the ZenBiz Website Masters are ready to create a site which fits your Company just right.